Twelve guides. One commercial page.

• No non-brand query. Nothing for Kruger accommodation, Marloth Park lodge, a gate, or a rate. Click-through on the property is 13.6%. South Africa is 25 of 28 clicks. Home takes 27 of the 28.
• Pages already seen, rarely chosen. Travel Info 114 impressions, The Lodge 84, The Rooms 75. The titles are not the questions. Travel Info’s description promises routes, airports and gates. The body has seasons, packing and malaria.
• Facebook is the working channel. 277 sessions, 201 people. Direct 123. Facebook 112. Google organic 39. Bing 1. Nightsbridge 1. Mobile is 213 of 277. A social calendar is justified by this split, not by hashtag volume.
• Bing has already asked the location question. “Where is Leriti Safari House at Marloth Park.” Contact can now answer with 321 Tortoise Street.

On the host, checked 9 October: five rooms and ten adults are on The Rooms, whose title is already “Marloth Park Accommodation”. Experiences publishes Classic safari at R1,250 half day and R1,850 full day per person, private vehicles at R3,800 and R4,800, expedition from R5,500, and the current conservation fees (R134 / R275 / R602) without a tariff date. Biodiversity already separates plains game at the lodge, lion and rhino at Lionspruit, and Kruger on the drive. The spa title already says “Spa in Marloth Park”. Plan Your Stay already prices self-catered exclusive use at 20% under the hosted rate, without the word self-catering.

• SEO, on a page that exists. The searcher is choosing Marloth, a gate from this street, or what the stay includes. Rooms, Travel Info, Experiences, Biodiversity, Plan Your Stay and the spa already have the URL. P1 and P2 finish them.
• SEO, as a guide. The searcher is deciding, and the answer is longer than a paragraph. One guide a month. Each links to the commercial page. None of them uses the homepage title as its target.
• Paid. The searcher is ready to book and the organic result is SANParks or an OTA. Two landing pages: home for stay queries, Experiences for safari queries. Ads start after P1.
• Social. Facebook, because it is already 40% of sessions. Instagram and TikTok, because the footage exists at the fence. YouTube, because it is the only social surface that is also a search box. One film a month, cut down for the other three.
• Left alone. The park’s name, property, jobs, camping, rest-camp names, five-star concessions, weather forecasts, maps, and zero-volume hashtags.

The standing month

What each month’s film is

November 2026, written out

P1 has to be live before the week of 16 November. If the gate block and the routes are not on the host, week 3 slips to December and the November film waits with it.

December repeats the grid with the stay-or-inside film. The dates move. The four jobs do not.

• Negatives from the first week. For sale, property, jobs, vacancies, caravan, camping, backpackers, cheap, map, weather, phone number, Skukuza, Satara, Mopani, and competitor house names.
• Do not buy. The park’s name at 60,500. Five-star and private-reserve terms. The 5-star phrase is 170 searches at $2.75 and it is a different product. Germany can be a small English-language test after the South African stay campaign converts. French and Spanish sites are not supported by the volumes.

• No article aimed at “kruger national park”, and no park-wide where-to-stay list. Those are 60,500 and 14,800, and they belong to SANParks.
• No change to the homepage title. The fact-sheet briefing locked it. Marloth language goes in the facts block and on The Rooms.
• No second wildlife story. Biodiversity is the account. January’s guide uses it.
• No invented nightly rate. Plan Your Stay keeps rates on enquiry until one sentence is locked. LekkeSlaap’s from-R3,000 and Sleeping-OUT’s from-R1,500 are their listings, not copy we paste.
• No malaria dosage. The May guide stops at the precautions already on Travel Info and “ask a doctor”.
• No property, jobs, camping, Skukuza, Satara, five-star concessions, or competitor house pages.
• No weather-forecast page, no full-park map, no Numbi or Phabeni film.
• No German, French or Spanish site. Afrikaans is an opening on The Rooms, not a locale.
• No hashtag list beyond the two tags that have volume. The other ~240 Instagram rows are zero.
• No guest network password, and no drive time the hosts have not confirmed.

Search Console, property https://leriti.com/, 18 September to 6 October 2026, as reported in the fact-sheet briefing. Analytics, 19 September to 8 October: 277 sessions. Bing Webmaster noted there for the location query. Those numbers are not re-pulled in this document.

Answer the Public, 8 October 2026. Seeds: Kruger National Park (South Africa), Kruger National Park accommodation (South Africa, Germany, France, Spain), Marloth Park (South Africa), Marloth Park accommodation (South Africa, Germany, France, Spain, United States). The duplicate Kruger file was ignored. After deduplicating keyword, country and platform, South African Google and Bing phrases with a volume above zero number 1,441. Figures in the tables are the highest reported volume for that phrase, not a sum.

Live results checked 9 October for the park name, Kruger accommodation, where to stay, Marloth Park accommodation, Malelane Gate, malaria and lions, and “kruger national park safari” from the United Kingdom. The host was read the same day: home, rooms, lodge, experiences, spa, biodiversity, plan your stay, travel info, contact, and llms.txt. Conservation fees were matched to the SANParks page for 1 November 2025–31 October 2026.

The fact-sheet briefing remains the source for the homepage, the graph and the listings. This briefing does not rescore SEO, AEO or GEO. It adds the content those scores were never going to produce on their own: a non-brand query, from a guide that does not wear the homepage’s title.